The early 1990s introduced the Barbie Careers Collection. This collection featured various dolls with careers like doctors, firefighters and police officers. These dolls were designed to motivate young girls and expose them to all of the possibilities for the future. With the tag line, “We girls can do anything!” alongside this collection, it was a positive stamp on the Barbie Brand. In 1996, Paleontologist Barbie was released. She featured multiple dinosaurs and tools used for discovering bones and artifacts.